The cost of meat continues to be a major concern for the hospitality industry, with some menu items experiencing dramatic price increases while others remain stable or even decrease. Understanding these shifts is key for businesses looking to balance quality and affordability. Here’s a look at the winners and losers in the 2025 meat market.
Beef Prices: A Market Under Pressure
Beef remains one of the hardest-hit meats in 2025, with a combination of supply chain issues and growing demand driving prices up:
Production is down by around 5%, leading to significant supply constraints.
Supermarket fresh beef prices have increased by approximately 43% since early 2025.
Restaurants and retailers must either pass on these costs or explore alternative cuts to maintain margins.
Pork: A Strong Performer
While other meats face inflationary pressures, pork is proving to be more stable:
Strong production levels mean better availability.
Prices for fresh and frozen pork are expected to remain competitive and potentially decrease in future reviews.
Cuts such as pork T-bone and pork tomahawk are emerging as viable alternatives to beef steaks.
Chicken Prices: The Avian Flu Factor
Poultry prices are on the rise due to a resurgence in avian flu outbreaks globally:
The increased risk to supply chains is pushing up prices.
Some hospitality businesses have locked in pricing agreements with wholesale partners for the next six months to mitigate uncertainty.
Seafood Inflation: A Squeeze on Supply
The seafood sector is also seeing rising costs due to quota reductions:
Haddock and cod quotas have been cut by around 17% and 20%, respectively.
Higher demand for salmon is further driving up prices.
This is putting pressure on seafood-heavy menus, making it crucial for businesses to adapt sourcing strategies.
How Businesses Can Adapt to Protein Increases:
Diversify Offerings – Introducing alternative meats like pork and venison can offset rising beef and poultry costs. We are aware a number of operators are also changing origin of the beef they are buying
Long-Term Supplier Agreements – Securing pricing with suppliers now can protect against further price volatility.
Creative Menu Adjustments – Restaurants can adjust portion sizes and focus on cuts with more stable pricing.
Transparency with Consumers – Educating diners about pricing changes and alternative cuts can help manage expectations.
Final Thoughts
The meat market in 2025 presents challenges, but with strategic planning, businesses can stay ahead. By diversifying protein options, working closely with suppliers, and making data-driven menu adjustments, hospitality businesses can continue offering high-quality meals without suffering major financial losses.
How The Full Range Can Help
At The Full Range, we help hospitality businesses navigate the ever-changing meat market by securing cost-effective, high-quality protein options. With beef and poultry prices on the rise, we assist in sourcing stable alternatives like pork and venison, ensuring your menu remains both profitable and appealing. Our expertise in procurement and supplier negotiations allows you to lock in competitive pricing, manage supply chain risks, and adapt to market shifts with confidence. Let us help you future-proof your menu while maintaining quality and cost-efficiency.
