Title: Regional Sales Manager
Reports to: Managing Director
Geographical Area: North England
Key Objectives
Maintain existing account base to maximise customer retention.
Develop existing accounts via additional supplier categories.
Identify and convert new business opportunities with the foodservice sector.
Take responsibility for the implementation of new accounts and supplier categories.
Support Full Range Director in ad-hoc requests and projects.
Manage and direct Kay Account Managers for the achievement of sales goals.
Control Sales Budget for TFR North region
Develop strategies for market activities of the company.
Train and develop new staff members.
Key Responsibilities
Participate in the interview and recruit process of employees.
Assist the team in larger and more challenging meetings.
Ensure team members are happy and confident to achieve best results.
Set long and short-term targets for the team.
Relay key information to the team.
Evaluate sales and put plans to place to ensure team are using their time most effectively.
Maintain and develop own customer base.
Find and develop new supplier relationships.
Update Directors with sales results and new opportunities on a monthly/quarterly basis.
Training the team on new systems, supplier incentives and company processes.
The organisation totally depends on his/her expertise and abilities in revolutionising the sales force, and as such should be in close liaison with the management and business group heads.
Support the team implementing customers onto Orders Made Simple and other data solutions.
Skills Required
Sales and account management.
Track record or winning new business.
Negotiation skills.
Strong written and verbal communication skills.
Customer and team focussed.
Results-oriented.
Self-motivated and able to motivate the sales team.
Provide technical, functional or other forms of leadership.
High degree of computer literacy.
Ability to build strong relationships internally and externally.
Being professional, reliable and diligent
The Full Range – Company Background
The Full Range provides culinary and purchasing consultancy services to independent foodservice operators throughout the UK. Established in 2008 by George McIvor, Chairman of the Master Chefs of Great Britain, it aims to offer ideas and solutions to help the food service operator achieve greater purchasing efficiency and ultimately greater profit. Working closely with its chosen national and regional suppliers across a broad range of product categories, including food & beverage, catering equipment and non-food, it has developed rapidly and built a loyal customer base particularly amongst hotels, restaurants, private members clubs, golf clubs and care homes.
